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Showing posts from October, 2020

Live Streaming Video: How it will boost Your Brand

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  The current generation is all about high-level technologies and cool gadgets that demand their attention. Millennials are using these technologies as a way to learn, earn money, connect, and interact with people. Nowadays businesses are incorporating technologies as a perfect marketing tool to reach and influence the younger generation.    Live video streaming is one of the most popular and perfect marketing strategies to promote your products through social media platforms. It helps to reinforce the brand value of your business and make it more reachable to the customers. Due to the popularity and huge user base, live streaming has the potential to drive more traffic and revenue for your business.    There are many ways through which you can boost your business using live video streaming. Some of them are:   Interaction with customers : Live streaming videos helps businesses to connect with the audience in real-time. It encourages the customers to connect with your brand

How AR Changed the Marketing Field?

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  Marketing and marketing strategies are important for the success of a business. Only through a successful marketing strategy, a business can attract potential customers and create recognition for their brand. The development of new technologies is providing a platform for businesses for creating new marketing strategies that enhance the capacity, effectiveness, and efficiency of the business. Augmented Reality [AR] is reshaping the present and future of the marketing field in an amazing and exceptional way. It is not surprising that businesses are now using Augmented Reality technology for promoting their brand and to attract more customers.  It has become the perfect marketing tool for the promotion of products and to attract the attention of the customers. AR technology has changed the perspective of customers in terms of shopping and making the purchase decision. Before the AR technology, customers have to make the purchase decision based on their instinct. While shopping onl

Live Streaming - The Way it affects Today’s World

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  Live streaming video has become one of the most popular types of video content. Whether it is live streaming of series or movies through OTT platforms, live performances, live video gaming streaming, or live interaction through social media sites like Facebook, Instagram, etc., the popularity of the live video streaming is increasing day by day. The impact of live streaming on today’s world is growing immensely over the last few years. It has changed the world around us in many ways and left a huge impression on the minds of the younger generation. Owing to its immense popularity, especially among the youth, many industries are making use of live streaming technology in their business operations. The biggest impact of the live video streaming technology is on the media and entertainment industry. Technology has allowed people to watch news, web content in real-time from anywhere. It has allowed people to record video content and broadcast it simultaneously. Many OTT platforms