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Showing posts from May, 2020

How Can Chatbots Help Online Marketing

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Chatbots are the future of online digital marketing . They can save you a lot of time to complete your task with more efficiency. Chatbots have proved its efficiency in many fields so far since its introduction to the market. Ease of use and cost-effectiveness have made people adapt the chatbots into businesses.  Therefore, online marketing is no exception when it comes to the use of chatbots. Chatbots are the best thing that has happened to online marketing. Chatbots have been used to promote brands, services, and dealing with customer inquiries. It has now become an unavoidable presence in most of the social media platforms. They are used for managing the marketing process of gathering information, contact details, small inquiries, etc.  Chatbots are perfect for market conversations and help businesses to connect with more customers by engaging the visitors in sites and social media platforms. They can also be used for conducting market research and analyzing the t

How is AR affecting the Retail Industry?

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  Augmented Reality [AR] technology has helped the retail industry to expand their business worldwide. The technology has brought tremendous and positive changes in the retail industry in terms of purchase decisions and customer experience. AR technology helps the retail industry to engage its customers and offers new ways to enhance the business. Some of the changes that AR has brought into the retail industry is as follows: Interactive User Experience Using AR technology , retail marketers can offer an interactive experience to its customers. It helps to change the look and feel of products on display quickly and at a nominal cost. The retail marketers can customize the looks in real-time based on the requirement. Customization  Retailers can easily customize the products as per the requirements of clients and increase the capacity of the store without physically expanding the store. Interactive Shopping With AR technology, retailers can pr

Uses of Chatbots other than Customer Service

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Chatbots are one of the most innovative technologies in this century that have completely redefined the way the business works. Chatbots are helping businesses and organizations to enhance and personalize their services.   The outstanding features of chatbots like instant chats, 24/7 availability, less operational costs, multi-tasking capacity, etc. has helped chatbots to stand out from the rest of the technologies Chatbots are considered as one of the best customer support agents. Ai-powered chatbots played an important role in bringing more efficiency to the business operations by increasing customer engagement. Due to these reasons, chatbots have become one of the effective methods for improving customer services for any business.   However, other than being the perfect agent for customer service, chatbots also provide different services in many fields. Some of the applications of chatbots in various industries are as follows: Booking Flights Customers can now s