How is AR affecting the Retail Industry?
AR technology helps the retail industry to engage its customers
and offers new ways to enhance the business.
Some of the changes that AR has brought into the retail industry
is as follows:
Interactive User Experience
Using AR technology, retail marketers can
offer an interactive experience to its customers. It helps to change the look
and feel of products on display quickly and at a nominal cost. The retail
marketers can customize the looks in real-time based on the requirement.
Customization
Retailers can easily customize the products as per the
requirements of clients and increase the capacity of the store without
physically expanding the store.
Interactive Shopping
With AR technology, retailers can provide an interactive
shopping experience for the customers while purchasing the product. Retail
stores can allow customers to try on outfits, accessories, and decorate their
house with furniture virtually before making the purchase decision. Customers
can shop anytime, anywhere using AR apps.
Tailored Promotions
Retailers can offer tailored promotions to customers based on
their personal and shopping preferences. It can also help customers with
in-store navigation and help them to come up with their shopping lists and find
their product.
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