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Showing posts from July, 2020

What is Chatbot and how can it Help My Business?

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A chatbot is an AI-based program that simulates human conversations through websites, web applications , and various social media channels like messengers, Whatsapp, Twitter, Telegram, etc. It is fundamentally a program where humans can interact with machines through voice as well as text messages. With the help of Artificial Intelligence (AI), chatbots can process, analyze, and interpret a user’s request and provide prompt answers. Chatbots are widely used for providing customer care service, marketing , sales, etc. At present, boots are widely deployed for enhancing performance in different business functions and industries. They are also being used as virtual or digital assistants that offer more personalized interaction with the customers and provide more relevant answers based on analysis and user behavior. Businesses nowadays use chatbots to boost the efficiency of day-to-day operations and improve customer care services. It has become an integral part of the busi

Difference between Digital Marketing and Traditional Marketing

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Traditional and digital marketing always go hand in hand. Each of the marketing techniques is important for improving the business. However, there is always an ensuing argument going on as to which platform is most suitable and better for marketing and promoting business. Till the advent of social media and new technologies, traditional marketing was the only type of marketing available for marketing and promoting business. The traditional marketing strategies played an important role in marketing before the digital era.  Traditional marketing uses methods like newspapers, television, billboards, magazines, etc. to reach targeted audiences. You can reach your local audiences and convey your message clearly through traditional marketing methods. Digital marketing is the use of the internet, digital media like mobile devices, apps, social media, search engines, etc. to promote and market the business. There are various types of digital marketing like search engine marketing,

How is Digital Marketing Important for Business?

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In the present digital world, it is easyfor customers to find whatever they are looking for, be it service, product online. That’s why it is important for small and big businesses to make their presence online. With the introduction of digital marketing, businesses got the ability to reach global markets and find potential customers. Digital Marketing has taken over the traditional methods of marketing and digitally takes your business to your customers without leaving the office. It allows you to meet your potential customers online and help businesses to establish their online presence and brand loyalty among them. The importance of digital marketing lies in the fact that it helps you to attract large customers that you won’t be able to attract locally. Compared to traditional marketing, digital marketing is cost-effective and can reach a wider audience. Small businesses can utilize digital marketing to optimize their business and make it a success without spending too

How Does VR Impact the Gaming Industry?

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Virtual Reality is one of the most realistic and immersive 3D technologies in the 21st century. Even though VR technology has practical applications in various industries, it got more popular in the gaming industry. Over the years, VR technology has brought tremendous and revolutionary changes in the gaming industry. Virtual reality has helped to enhance the gaming experience for gamers. Using the VR headset, gamers can enter a virtual environment and can interact with the virtual objects that appear on the screen. It offers user engagement with an immersive experience. With the introduction of VR in the gaming industry, gamers became more involved with the game. Using the VR headsets and hand controls the gamers have the ability to touch and trigger different objects within the virtual world. The VR games allow the users to move around the virtual world and they can control the game at their own will. Nowadays the VR games have become more accessible and affordable for