What is Chatbot and how can it Help My Business?

A chatbot is an AI-based program that simulates human conversations through websites, web applications, and various social media channels like messengers, Whatsapp, Twitter, Telegram, etc. It is fundamentally a program where humans can interact with machines through voice as well as text messages. With the help of Artificial Intelligence (AI), chatbots can process, analyze, and interpret a user’s request and provide prompt answers.

Chatbots are widely used for providing customer care service, marketing, sales, etc. At present, boots are widely deployed for enhancing performance in different business functions and industries. They are also being used as virtual or digital assistants that offer more personalized interaction with the customers and provide more relevant answers based on analysis and user behavior.

Businesses nowadays use chatbots to boost the efficiency of day-to-day operations and improve customer care services. It has become an integral part of the business by improving conversations with customers. Chatbots help small and large businesses to generate more sales and provide instant answers to customer queries by reducing the need for human interaction.

The main advantage of deploying chatbots in your business is that you can offer 24/7 customer service to your customers without incurring huge costs. It helps customers to interact with your brand easily and reduces customer waiting time. Bots can engage your customers through more personalized conversations and can initiate the conversations regarding the offers, promotions, and latest updates.

Chatbots can segment each visitor based on their interests and provide relevant recommendations after analyzing it. They help businesses to turn website visitors to potential customers by engaging them.

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