How would AR & VR change Entertainment Industry?

            The entertainment industry has come a long way since the first film by the Lumiere brothers showcased on the screen. The entertainment industry has undergone amazing changes since its inception and started experimenting and went further in the techniques employed.

The main purpose of the movies is to entertain people by offering a unique cinematic experience to the audiences. The entertainment industry is trying to incorporate new technologies to improve the quality and standard of films. New technologies have shaped the filmmaking process easier and helped a lot to bring out the creativity to make better movies.

 The Augmented Reality [AR] and Virtual Reality [VR] technologies have taken the cinematic experience to the next level. The VR and AR technology is now being used by professionals to create amazing movie experiences for people. Here is how the AR and VR technologies are used in the entertainment industry.

 

PR & Marketing Strategies

 

AR and VR technologies are now widely used in the promotion and marketing of films, web content, and other entertainment-related media campaigns. For the promotion of the films, interactive AR posters are created using which one can get all the information regarding the film, releasing date, trailer, etc. To promote some Sci-fi and fantasy movies, AR & VR based games are also released by the production house for attracting the audiences and to create a hype among them.

 

AR & VR Series and Movies

 

In the past few years, a lot of movies and series have been made that offer compelling and outstanding visual and narrative effects to the audiences. Now filmmakers are making film and series with 360 storytelling and interactive engines which can be viewed on any VR headset. Virtual cameras are used to create realistic camera movements.

 

AR & VR in Filmmaking

 

The AR & VR technologies are now helping to increase the quality of the filmmaking process and have set new standards. Using the AR and VR technology, in the post VFX shots, the technicians and actors can visualize the sets and objects and get an idea as to what they are interacting with and can act accordingly.

 

AR & VR for Set Design

 

AR and VR help the set designers to choose the appropriate props, furniture, color, designs before starting the design process. It helps to save a lot of time and money for the production houses. Based on the virtual set design, they can easily make changes and create space before constructing the actual set. It gives a clear idea to directors and makes suggestions to the team.

 

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