Why is Chatbot Considered as the Future of Marketing?

Chatbots are Ai-based computer programs that simulate human conversation with a user. Chatbots have gained huge popularity globally over the last few years. It has been widely used as a powerful tool for providing customer support purposes. However, that is not the only purpose of chatbots. Nowadays they have become one of the potential business tools for marketing. A chatbot is the best thing that happened to the marketing field. Businesses can use chatbots to drive more sales and to connect with customers in more engaging and interactive ways. Chatbot marketing is the new strategy adopted by small and large businesses all over the world. Chatbots- The Future of Marketing Chatbots are now being widely used in almost all the popular messaging platforms in the world. It has become an integral aspect of most official websites and mobile apps in the last few years. It has elevated the online presence of the brands and has allowed website visitors and ap...