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Showing posts from November, 2020

Why is Chatbot Considered as the Future of Marketing?

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  Chatbots  are Ai-based computer programs that simulate human conversation with a user. Chatbots have gained huge popularity globally over the last few years. It has been widely used as a powerful tool for providing customer support purposes. However, that is not the only purpose of chatbots. Nowadays they have become one of the potential business tools for marketing.  A chatbot is the best thing that happened to the marketing field. Businesses can use chatbots to drive more sales and to connect with customers in more engaging and interactive ways. Chatbot marketing is the new strategy adopted by small and large businesses all over the world.  Chatbots- The Future of Marketing Chatbots  are now being widely used in almost all the popular messaging platforms in the world. It has become an integral aspect of most official websites and mobile apps in the last few years. It has elevated the online presence of the brands and has allowed website visitors and app users to get in touch

How to Improve Customer Experience through WhatsApp Chatbot

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  WhatsApp is the most popular messaging platform with billions of users all over the world. It is being used as a messaging platform for people for years to send messages, calls, share videos, images, audio, etc., and has become an important communication tool for connecting with friends and families. Due to its popularity and wide use among people, WhatsApp has now emerged as a potential tool for business. WhatsApp has introduced the WhatsApp Business API for connecting business owners with their customers. Through WhatsApp Business App, you can set up a business account and can build your business profile. One new feature that WhatsApp integrated into the business account is a chatbot. You can build a WhatsApp chatbot for your business to improve your customer experience.     There are many ways in which a WhatsApp Chatbot can improve customer experience and drive more sales. They are: 24/7 availability : Unlike customer service agents, a WhatsApp chatbot can engage wit

Why your Business Needs a Mobile Application - In Today's Technology World

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  Mobile applications are part of our everyday life. We simply cannot imagine a day without using mobile applications. There are many mobile apps available for various purposes like entertainment, money transfer, reminders, shopping, social media, etc. Owing to its huge popularity and ease of use, businesses have started developing mobile apps to connect with their customers.    An increase in smartphone users has created a lot of marketing and business opportunities for business owners. Mobile Apps have become one of the most efficient marketing tools for business. Therefore, many companies and small scale businesses have launched their mobile apps to get to their targeted audiences. There are many reasons why a business should have a mobile application. They are:   Direct Marketing Channel Mobile Apps are a direct marketing channel between you and your customers. The main benefit of mobile apps is that you can have direct interaction with your customers. You can use your mo

How is AR Changing Shopping Experiences?

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  Over the last decade, technology has evolved remarkably in many fields. One of the remarkable feats of technological advancements can be seen in the e-commerce sector. Technologies like Augmented Reality [AR] and Virtual Reality [VR] has made significant improvements in the e-commerce sector. Augmented Reality has enhanced the shopping experience for the customers and brought great advantages to the businesses. AR has become an innovative shopping tool for customers to reduce the time, money, and effort they put into while shopping. Augmented Reality has helped to reduce the burden of returning products for the customers as well as for the retailers. Before AR, customers have to pick the product (dress, furniture, makeup items, etc.) without knowing whether it will suit them or fits into their living room or not. However, with the advent of AR, shopping has become simpler. You can try the products, choose the suitable colors, and feel how it looks on you without physically