How to Improve Customer Experience through WhatsApp Chatbot
WhatsApp is the most popular messaging platform with billions of users all over the world. It is being used as a messaging platform for people for years to send messages, calls, share videos, images, audio, etc., and has become an important communication tool for connecting with friends and families. Due to its popularity and wide use among people, WhatsApp has now emerged as a potential tool for business.
WhatsApp has introduced the WhatsApp Business
API for connecting business owners with their customers. Through WhatsApp
Business App, you can set up a business account and can build your business
profile. One new feature that WhatsApp integrated into the business account is a
chatbot. You can build a WhatsApp chatbot for your business to improve your
customer experience.
There are many ways in which a WhatsApp Chatbot can improve customer experience and drive more sales. They are:
24/7 availability: Unlike customer service agents, a WhatsApp chatbot can engage with the customers round the clock. They can chat with multiple customers at the same time.
Automated Messages & FAQ: Each client is important for the growth of
the business. WhatsApp chatbot can greet the new customers communicating
through WhatsApp and provide answers to the clients through automated messages.
Personalized conversation: Through chatbot, you can connect with
customers in seamless chat in real-time. WhatsApp chatbot can offer
personalized recommendations based on the user’s preferences. They can provide
tailored offers to customers and can add more value to the customer
interaction.
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