Muble Software Solutions

  In recent years, Chatbots have become an immensely popular business tool to connect and communicate with customers. Most of the businesses realized the importance of chatbots in business growth and started implementing chatbots in their official websites and apps for acquiring more customers. Recently, the most used and popular messaging app in the world, WhatsApp has implemented the chatbot to the WhatsApp business accounts. E-commerce has benefited the most from the WhatsApp chatbots especially during the pandemic. It has helped the e-commerce businesses to connect with their customers regarding the business and has become the most preferred channel of communication as everyone has a WhatsApp account. WhatsApp chatbots have helped the e-commerce business in many ways. It has helped the business to have transparent communication with the customers in real-time. Chatbots have helped the business to engage the customers 24/7 through quick automated responses.   The chatbots

The pandemic has affected all sorts of business establishments. As people are staying indoors, it has become a challenge for entrepreneurs to run their day-to-day businesses. However, technology came to rescue the entrepreneurs. Most of the entrepreneurs have moved their business online due to travel restrictions. The pandemic has brought tremendous change in the way customers do shopping. Out of fear of Covid and travel restrictions, people quickly adapted to the use of e-commerce applications and started online shopping for purchasing essential goods. This has led to tremendous growth in the development of customized retail apps for e-commerce during this pandemic period. There are several factors that contributed to the popularity and the importance of retail apps during this pandemic. The main factor is the online shopping habit of customers. People have switched to digital shopping out of fear of the pandemic and this has resulted in more small and medium businesses investi

  The Covid pandemic has affected the education system very badly. Schools were closed down and students stayed at their home. With millions of students remaining at home and their studies disrupted, the government resorted to technology for the solution. They decided to digitize education by implementing virtual classrooms in the entire education system.   Virtual classrooms are digital learning and teaching environment where teachers and students can connect, interact, learn, and communicate in real-time. Virtual classrooms offer features such as video-conferencing, video recordings, chats, participation controls, digital whiteboard, end-to-end encryption, instant messaging, audio, video, and text sharing, etc. Since the beginning of lockdown, online education has become a vital tool of learning for students all over the world. The teachers and students have quickly adapted to the transition to virtual classrooms very quickly. Unlike traditional classrooms, virtual classrooms m

  Coronavirus pandemic has completely changed our day-to-day life. It has deeply affected the business, economic, industrial, agricultural, educational sectors equally.   The one sector that is highly affected by the pandemic is the educational sector. Schools and educational institutions across the country were closed and students were forced to stay home.   However, this pandemic also has some positive impact on the educational sector. Online learning has become a great need of the hour so as not to disrupt the education of students across the country. This has led to the rise of online education and the development of educational apps for online learning. The educational institutions, teachers, and students have adapted to digital learning during the pandemic.   There is a huge demand for the development of educational apps not just for the purpose of online education but also to monitor the performance of the students, for submitting assignments, class tests, etc. Through th

  Live Streaming is one of the popular features that captivated the minds of people in the past few years. In the past five years, we have seen that there is a rise in the popularity of the live-streaming feature, and has become a feature in mobile apps and social media platforms.    Businesses and brands have identified the potential of the live-streaming feature in the promotional and marketing of their products and services. Live-streaming has the potential to reach the right consumers through compelling and engaging video content. It can have a positive impact on the growth of your business and for increasing brand awareness.  The benefit of live-streaming lies in the fact that the brands can reach out to huge audiences as everyone owns a smartphone these days. Unlike the traditional videos for marketing, live-streaming helps to build a strong relationship with the audience through live interaction. You can engage with your customers and stream the behind-the-scenes tours and as

  Chatbots  are Ai-based computer programs that simulate human conversation with a user. Chatbots have gained huge popularity globally over the last few years. It has been widely used as a powerful tool for providing customer support purposes. However, that is not the only purpose of chatbots. Nowadays they have become one of the potential business tools for marketing.  A chatbot is the best thing that happened to the marketing field. Businesses can use chatbots to drive more sales and to connect with customers in more engaging and interactive ways. Chatbot marketing is the new strategy adopted by small and large businesses all over the world.  Chatbots- The Future of Marketing Chatbots  are now being widely used in almost all the popular messaging platforms in the world. It has become an integral aspect of most official websites and mobile apps in the last few years. It has elevated the online presence of the brands and has allowed website visitors and app users to get in touch

  WhatsApp is the most popular messaging platform with billions of users all over the world. It is being used as a messaging platform for people for years to send messages, calls, share videos, images, audio, etc., and has become an important communication tool for connecting with friends and families. Due to its popularity and wide use among people, WhatsApp has now emerged as a potential tool for business. WhatsApp has introduced the WhatsApp Business API for connecting business owners with their customers. Through WhatsApp Business App, you can set up a business account and can build your business profile. One new feature that WhatsApp integrated into the business account is a chatbot. You can build a WhatsApp chatbot for your business to improve your customer experience.     There are many ways in which a WhatsApp Chatbot can improve customer experience and drive more sales. They are: 24/7 availability : Unlike customer service agents, a WhatsApp chatbot can engage wit

  Mobile applications are part of our everyday life. We simply cannot imagine a day without using mobile applications. There are many mobile apps available for various purposes like entertainment, money transfer, reminders, shopping, social media, etc. Owing to its huge popularity and ease of use, businesses have started developing mobile apps to connect with their customers.    An increase in smartphone users has created a lot of marketing and business opportunities for business owners. Mobile Apps have become one of the most efficient marketing tools for business. Therefore, many companies and small scale businesses have launched their mobile apps to get to their targeted audiences. There are many reasons why a business should have a mobile application. They are:   Direct Marketing Channel Mobile Apps are a direct marketing channel between you and your customers. The main benefit of mobile apps is that you can have direct interaction with your customers. You can use your mo

  Over the last decade, technology has evolved remarkably in many fields. One of the remarkable feats of technological advancements can be seen in the e-commerce sector. Technologies like Augmented Reality [AR] and Virtual Reality [VR] has made significant improvements in the e-commerce sector. Augmented Reality has enhanced the shopping experience for the customers and brought great advantages to the businesses. AR has become an innovative shopping tool for customers to reduce the time, money, and effort they put into while shopping. Augmented Reality has helped to reduce the burden of returning products for the customers as well as for the retailers. Before AR, customers have to pick the product (dress, furniture, makeup items, etc.) without knowing whether it will suit them or fits into their living room or not. However, with the advent of AR, shopping has become simpler. You can try the products, choose the suitable colors, and feel how it looks on you without physically

  The current generation is all about high-level technologies and cool gadgets that demand their attention. Millennials are using these technologies as a way to learn, earn money, connect, and interact with people. Nowadays businesses are incorporating technologies as a perfect marketing tool to reach and influence the younger generation.    Live video streaming is one of the most popular and perfect marketing strategies to promote your products through social media platforms. It helps to reinforce the brand value of your business and make it more reachable to the customers. Due to the popularity and huge user base, live streaming has the potential to drive more traffic and revenue for your business.    There are many ways through which you can boost your business using live video streaming. Some of them are:   Interaction with customers : Live streaming videos helps businesses to connect with the audience in real-time. It encourages the customers to connect with your brand

  Marketing and marketing strategies are important for the success of a business. Only through a successful marketing strategy, a business can attract potential customers and create recognition for their brand. The development of new technologies is providing a platform for businesses for creating new marketing strategies that enhance the capacity, effectiveness, and efficiency of the business. Augmented Reality [AR] is reshaping the present and future of the marketing field in an amazing and exceptional way. It is not surprising that businesses are now using Augmented Reality technology for promoting their brand and to attract more customers.  It has become the perfect marketing tool for the promotion of products and to attract the attention of the customers. AR technology has changed the perspective of customers in terms of shopping and making the purchase decision. Before the AR technology, customers have to make the purchase decision based on their instinct. While shopping onl

  Live streaming video has become one of the most popular types of video content. Whether it is live streaming of series or movies through OTT platforms, live performances, live video gaming streaming, or live interaction through social media sites like Facebook, Instagram, etc., the popularity of the live video streaming is increasing day by day. The impact of live streaming on today’s world is growing immensely over the last few years. It has changed the world around us in many ways and left a huge impression on the minds of the younger generation. Owing to its immense popularity, especially among the youth, many industries are making use of live streaming technology in their business operations. The biggest impact of the live video streaming technology is on the media and entertainment industry. Technology has allowed people to watch news, web content in real-time from anywhere. It has allowed people to record video content and broadcast it simultaneously. Many OTT platforms

               The entertainment industry has come a long way since the first film by the Lumiere brothers showcased on the screen. The entertainment industry has undergone amazing changes since its inception and started experimenting and went further in the techniques employed. The main purpose of the movies is to entertain people by offering a unique cinematic experience to the audiences. The entertainment industry is trying to incorporate new technologies to improve the quality and standard of films. New technologies have shaped the filmmaking process easier and helped a lot to bring out the creativity to make better movies.   The Augmented Reality [AR] and Virtual Reality [VR] technologies have taken the cinematic experience to the next level. The VR and AR technology is now being used by professionals to create amazing movie experiences for people. Here is how the AR and VR technologies are used in the entertainment industry.   PR & Marketing Strategies   AR and V